Spark 2013 EV
For Chevrolet we created several exterior renderings for their new Spark® 2013 EV version. Contrary to the last project for the 2012 verision, this time I handled the project entirely by myself, including all the 2D retouch.
The project took place over several weeks and all the images had to be very high resolution since they will be used in print. Every image consits out of various layers for different equipment variations as well as every car has various colors. The combination of layering different colors and equipment variations resulted in a decent amount of layers, but with a some planning, as well as an organized pipeline everything turned out to work pretty streight forward.
Beside the pictures with a photographed background we also created the same pictures in studio lighting setup on a plain white background. These will be used for the website configurator so that customers can configure the car they want and see the result immediately.